Antibiotic resistance is one of the biggest threat to health, it’s estimated that antibiotics resistant superbugs will kill more than cancer by 2050. This is driven by overusing antibiotics and prescribing them inappropriately. We’ve seen recent examples of how antibiotic resistance can cause health complications such as an outbreak of ‘super gonorrhoea in Leeds: www.bbc.co.uk/news/health-34269315.
In recent media coverage by BBC Health News, it has been estimated that superbugs will kill every three seconds www.bbc.co.uk/news/health-36321394#?utm_source=twitterfeed&utm_medium=twitter. BBC Panorama undertook a documentary on antibiotic crisis, which highlighted the growing concern on antibiotic resistance, as it has been estimated that it could potentially cause 80,000 deaths in the UK over the next 20 years www.bbc.co.uk/programmes/b07d726n.
What is the campaign about?
To raise awareness of antibiotics resistance with members of the public in Leeds.
As part of the campaign we’ve introduced the seriously resistant website (www.seriouslyresistant.com), which includes a quirky quiz as well as useful information about antibiotics resistance. We’re encouraging staff to take part in the quiz to find out if you’re a nostalgic nod to the past or a futuristic martian, and you can pledge to join the resistance.
To help promote the campaign, you can download the campaign resources from www.seriouslyresistant.com/resources.php, which includes:
- Video clips – produced by Trinity Vision with students from Leeds Trinity University, which highlight the importance of completing your antibiotic course (please see below)
- Animated GIFs
- Social media images and videos
Video clips produced by Trinity Vision with students from Leeds Trinity University
Seriously – if you’re given antibiotics please complete the course and don’t be like Zombie Dave…
Seriously – finish what you started…
Seriously – if you’re given antibiotics it’s important that you complete the course
Seriously – time to be serious about antibiotics
Seriously – launch event at Briggate in Leeds